What's so enjoyable about the NBA draft?

Dear Sports Fan,

The NBA draft is tonight, which means half of my friends will be glued to the television and the other half will be glued to their phones, getting constant updates and reading Twitter. I have to say, I enjoy basketball as much as the next guy but I don’t get the whole draft obsession. What’s so enjoyable about the NBA draft?

Thanks,
Josh


Dear Josh,

Sports fans come in many different flavors. Some people love a particular team but won’t watch a game between two other teams. Some people will watch any game but don’t really want to be bothered with having a favorite team. Some people care only about the on-the-court tactics. Some people love to watch beautiful bodies in motion. Some people follow a sport for the celebrity lives of its players. Somewhere in that mess of flavors, is a variety of fan who loves the draft. Here are some of the characteristics of that type of fan:

  • Love of the unknown – This is a key characteristic for most varieties of sports fan. Sports, after all, are one of the few types of entertainment (literally reality TV) where anything can happen at any moment. Still, during a game, the possibilities are limited by the players involved. LeBron James is unlikely to forget how to pass the ball. The New York Knicks aren’t going to miraculously become the best team in the league in an instant. Deron Williams isn’t going to dunk over Marc Gasol. During the draft, everything is possible, anything can happen, and it often does. Trades between teams involving picks and players happen frequently during the draft, as well as surprise player selections. Despite all the research, no one really knows how good each of the players eligible to be picked is going to be, so any pick could be the one that launches a team to the promised land of NBA greatness.
  • Hope springing eternal – For the type of fan whose primary focus is the fortunes of a single team, the draft offers the promise of success in the upcoming year. The pinnacle of this excitement comes when a favorite team has a high pick – one of the first five – or has stockpiled several reasonably high picks. The draft is set up so that generally teams who did worse last year have the best draft picks in this year’s draft. That optimizes the excitement of the draft for this type of fan.
  • Enjoys the setup more than the conclusion – For some fans, and I count myself in this category, enjoying the NBA draft is an extension of how they feel about all types of activities. Some people just like the setup more than the conclusion. I find examples of this all over my life. When watching movies or reading books, I gravitate towards beginnings over endings. For example, I love the first half of the famous movie, the Seven Samurai, with its long recruitment sections when each samurai is individually introduced, more than the final half when all the fighting happens. I love the first two thirds of the Usual Suspects for the same reason. It’s the same way with books. How about video games? I’ll start a dozen games without finishing any of them. Movies? Half the time, I spend more time browsing titles than actually watching them. Sometimes that’s all I do! The draft is all the setup with none of that pesky playing of games to get in the way of my enjoyment.

It’s also possible that your friends are college basketball fans in addition to being NBA fans. In that case, they have a vested interest in the draft because they already know the characters. One thing that almost every brand of sports fan likes to do is to think about who is better and who is best. The NBA draft is a form of ranking college (and international) basketball players from best to worst. Since that’s something college (and international) fans already do in their spare time, it’s fun for them to see if their instincts are similar to the collective wisdom of 30 NBA teams.

Thanks for your question,
Ezra Fischer

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